01 Public Relations

  • We contribute to customer's problem solving with a broad network based on our 35 years’ experience and achievements with various services developed to respond to all challenges.

PR/Public Relations
We plan and execute the entire communication to achieve customer‘s goal with strategically combining various PR techniques from marketing PR to branding PR.
・PR sample management, display, loan and return
・Press preview “WAG Open House” (twice a year in May and November) to exhibit and introduce new collctions to media
・Plan and execute PR strategy
・Execute media relations (approaching target media, media caravan, gifting, etc.)
・Create and distribute press releases
・Reporting (sample loaning, media coverage, clipping, monitoring TV exposure, advertising value equivalency)
・Attend overseas fashion week
・Invite media to event(One-time event is available)
・Arrange media interview with designer and CEO visit Japan
・Organize VIP dinner
・Influencer activity
・Customer service by setting dedicated line at WAG
・PR consultation
  ・Review and analyze the current status, set a goal
  ・Provide advice to in-house PR
  ・Marketing advise for brand's entry into the Japanese market
  ・Consultation services for branding/re-branding
Media Buying
In parallel with PR, we carry out media-buying in magazines, WEB, newspapers, TV commercials, OOH and many other media based on strategy.
  Media planning / project management, other related-services
  ・Media plan based on strategy and budget including price negotiation with media
  ・For media tie-up, arrangement of orientation, production for advertisement materials, confirmation and   ・management for all work progress.
Product Marketing
From upstream, designers / advisors well versed in trends of diverse market support “creating things" and we propose the solutions and appeal with marketing strategies linked with "Shop" and "PR".
・Make concept
・Product innovation・Service development support
・Design consultation
・Creation coaching
・MD direction support
・Design proposal by initiatives with designer
・Introduce production background such as sewing factory and pattern maker