01 Public Relations
- We contribute to customer's problem solving with a broad network based on our 33 years’ experience and achievements with various services developed to respond to all challenges.
- PR/Public Relations
- We plan and execute the entire communication to achieve customer‘s goal with strategically combining various PR techniques from marketing PR to branding PR.
- ・PR sample management, display, loan and return
- ・Press preview “WAG Open House” (twice a year in May and November) to exhibit and introduce new collctions to media
- ・Plan and execute PR strategy
- ・Execute media relations (approaching target media, media caravan, gifting, etc.)
- ・Create and distribute press releases
- ・Reporting (sample loaning, media coverage, clipping, monitoring TV exposure, advertising value equivalency)
- ・Attend overseas fashion week
- ・Invite media to event(One-time event is available)
- ・Arrange media interview with designer and CEO visit Japan
- ・Organize VIP dinner
- ・Influencer activity
- ・Customer service by setting dedicated line at WAG
- ・PR consultation
- ・Review and analyze the current status, set a goal
・Provide advice to in-house PR
・Marketing advise for brand's entry into the Japanese market
・Consultation services for branding/re-branding
- Media Buying
- In parallel with PR, we carry out media-buying in magazines, WEB, newspapers, TV commercials, OOH and many other media based on strategy.
- Media planning / project management, other related-services
- ・Media plan based on strategy and budget including price negotiation with media
・For media tie-up, arrangement of orientation, production for advertisement materials, confirmation and ・management for all work progress.
- Product Marketing
- From upstream, designers / advisors well versed in trends of diverse market support “creating things" and we propose the solutions and appeal with marketing strategies linked with "Shop" and "PR".
- ・Make concept
- ・Product innovation・Service development support
- ・Design consultation
- ・Creation coaching
- ・MD direction support
- ・Design proposal by initiatives with designer
- ・Introduce production background such as sewing factory and pattern maker
News Public Relations